It has been a tough year for small businesses all over the globe, but we have declared that 2021 is the year for small businesses to make a comeback and a way we can do that is to get your business out there and seen. We have come up with some top marketing ideas for your small business below.
Improve Your Online Presence
Being online is fundamental to any successful business in the 21st century. Everyone is online including your customers so your online presence has to be on point to stand out amongst your competitors. Firstly take a look at your website, is it modern? Does it need rebranding? Is it optimized? These are questions you need to be asking in order to improve.
Get the fresh eyes of a web design company to take a look at your site and see what you need to improve on. It is imperative that any good website is optimised for all types of devices and brands, for example, it is optimised for tablets, phones, and computers across all brands such as Apple, Android, etc. A good website will attract more customers and the more hits your site gets the higher your web search ranking becomes.
Once your website is up to scratch take a look at your social media as you will want to start marketing your new website there. Social media sites such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest are all great platforms to get your business seen. Try to focus on only one or two platforms at a time so you can keep your customer service and content well monitored and up to date. With most social media platforms you can now run advertising campaigns set towards the target audience in target areas, which makes it a great way to market your business.
Rebuild Customer Relationships
We hope that your customers have stayed loyal throughout the last year, unfortunately the reality is that a large amount of people have been hit financially leading to people spending less and companies losing customers. Now it’s down to you to get those customers back and hopefully attract new ones too. You can offer incentives such as loyalty cards to encourage customers to shop more and in return get a reward after a certain amount of purchases. Customers love ‘freebies’ so enticing them back with these will help your customers become loyal again.
Get Involved In The Community
Getting involved within the community will allow you to reach local residents that might not know about your business. People love buying local, so getting involved in community events will make your business the talk of the town. Think about holding a stall at the local fair, this is a great way to get involved and advertise your business. Spruce up your stall with some banners or maybe contact a flag maker to create some branded flags to stick by your stall to get you seen.
Whilst you are here take a look at 5 Excellent Tips to Make Your Small Business Successful.