One of the great things about starting a company in the modern day is that there are so many options out there to help you grow, improve and meet requirements for your business through tech.
So with that in mind, we are going to take a look at some of the things you might want to consider using to make your company the best it can be.
One thing that all businesses need to do is promote their products. Without a comprehensive advertising plan, your customer simply won’t know you exist. Once-upon-a-time that meant investing funds in newspaper, television and radio adverts, but thanks to the growth of the internet that isn’t the case anymore.
You can now use your marketing budget in a different way, often using much more inexpensive methods. We are going to take a look at two of them and why you should be featuring digital marketing high on your to-do list.
Search Engine Optimisation (SEO)
SEO is one of the most common forms of digital marketing and partly that is due to the impact it can have on a business. The idea behind search engine optimisation is to give your website greater visibility online through the organic results on a search engine. You will have many ways that you can achieve a good SEO strategy, for some that will be by hiring in a team of experts to assist you.
However, if you want to give it a go yourself then here are some of the basic principles behind getting your SEO right to increase traffic to your website through search engines. A key fact to remember throughout all of this is that over 90% of users don’t look beyond the first page of their search results so you are aiming to get in the top set for your product, industry, or services.
The starting point for most companies looking to improve, or create, their SEO plan is keywords. These are the words and phrases that the search engine’s ‘crawlers’ are looking for when it checks your website.
In addition to SEO, many digital marketing budgets are going through social media channels these days.
With over a billion people active worldwide on different social networks, companies want to ensure they are part of the conversation – that should apply to you as well.
Now, there are many social media websites such as Facebook, Twitter and YouTube and the key is to find out where your target market is.
Do the research into demographics that are using these various social sites and target those fields. Avoid falling into the trap of casting a wide net onto the likes of Facebook for very little feedback. You are much better off engaging directly with your market rather than a broad marketing plan.
Your social media strategy should also focus on what works for you. If you’re a company that is based around giving business advice then you might be better off targeting social media networks that allow you to interact directly with your followers like Twitter, whereas those of you selling a product will be better served by YouTube tutorials and Instagram posts demonstrating your products key features.
We are going to come to discuss applications and web help to improve your business, but before we get there you should look into apps like Hootsuite. These applications will help you manage your social media across all of your accounts from a single dashboard rather than logging into different accounts on many tabs.
As well as digital marketing, technology is changing the way we work. Thanks to the broad range of creative minds that have been given the opportunity to develop applications you will now be able to improve efficiency in the workplace in ways that haven’t be utilised before.
This could mean using applications to improve team management, or getting your vital mail scanned to you when using a registered office address. Here are some of the ideas that might be of use to you.
Everyone wants to work smarter and not harder, and that is where applications like Todoist come into play. They provide you with a dashboard that will allow to distribute work across your teams, keep an eye on projects and organise your days, weeks or months.
There are many productivity apps out there and your aim should be to find the one that suits your company’s needs. If you have a workflow that is more project management based then the previously mentioned Todoist or Asana will be of great assistance to you.
Another significant aspect of the workplace is to ensure communication, both internal and external, are meeting a high standard. This idea could mean many things to you as a business and finding what you need is going to be important. One of the major frustrations for a lot of managers and directors is the number of time meetings can take up during a week, well that can be cut down by using websites and apps such as Microsoft Teams and Skype.
These are big players in the communication field, and there are smaller more bespoke apps out there, but what they seek to do will be hugely beneficial to you. Microsoft Teams, for example, will give you the chance to create chat rooms for your office so that projects, workflows and departments can communicate from their desk on a constant instant messenger rather than taking long meetings or lunches.
You should also check out some of our digital resources. Packed with reports, webinars and marketing automation solutions they will help you navigate the digital marketing jungle.