What’s in A Brand Name? Everything.

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How To Create A Business Name That Perfectly Reflects Your Brand

Any person that spends an hour on the internet will be bombarded by ad after ad for businesses. As an entrepreneur, you’ll quickly discover the lack of potential in a company that doesn’t have great branding. 

A business name is the first step in creating an effective brand online that customers will catch onto and remember. 

If you want your brand to thrive in the digital age, you need a brand name that garners your customer’s attention. At Squadhelp, we help businesses create the brand of their dreams with the perfect name. 

We are a leading naming agency and have worked with over 30,000 firms to develop game-changing brand names that create a buzz with customers and increase sales. Inc Magazine agrees that a naming agency is one of the most efficient ways to skip the stress and simplify and effectively the naming process.

We have created a three-step guideline that harnesses the power of great branding to choose the best possible name for your company. 

Let’s take a look!

1.            Define Your Brand Profile

A brand name should reflect the image you want to project with your business’s personality. The most effective way to land a name that accurately reflects your business’s character is to first create a profile for your business. Forbes says a brand name is a window into the heart and soul of your business, so what do you want your customers to see?

You may ask yourself questions like: “How does my business offer value?” “How do we compare to your closest competitors?” “What tone do we want to convey to our audience?”

It’s important to consider whether you want to come across as stylish, powerful, playful, or a combination of all three. Remember, while creating a brand profile, your business is what you offer, but your brand image is how you show it.

Take your time to cultivate a clear picture of your brand’s potential in your business sphere and how you want your customers to perceive that image. With this clear picture of your brand in mind, you can quickly move to the next step: brainstorming.

2. Develop Multiple Names

It’s time to sit down and brainstorm a long list of names, good and bad. Don’t be overwhelmed if you don’t like most of the names your brainstorm. Bad names sometimes have more worth than good ones because they can help you decide what you don’t want in a name.

Use aids like a thesaurus, industry slang, rhyming words, and visual names to brainstorm as many names as possible. Language studies have shown that the most used terms in popular and catchy names are gen, Omni, spot, and door. 

Use your brand image from step one to cut out the names you don’t like to begin shortlisting the brand names. Narrow the list by rating the names based on your brand personality, how they translate on social media, paper, and the excitement levels of your team. 

3. Legitimize Your Brand Name

Once you have decided on a shortlist of around ten names and continue to narrow that list, you need to begin legitimizing your brand name. There are three steps to legitimizing your brand name. 

  • Get feedback: Your brand name needs to stick with your audience online. You need a stress test to measure whether your brand name is sticking with your target audience. Do a poll on social media, ask for feedback, and approach strangers to get feedback on your business.
  • Domain: You must have a website in the online business space. While the name should appeal to your audience, you must also ensure that the brand name is legally available, a domain name, and a social media handle. 
  • Get Legit: Operating under a business name often comes with some sticky legal duties, which are best to get out of the way with a legal professional before you start operating. You do not want to be stuck with a nasty cease and desist just as your business starts to take off. 

A great brand name is key to excellent sales and financial success. A business name that projects the energy and excitement of your brand with your audience is crucial to call your entrepreneurial endeavor a success! 

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed over 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com