“X: The Experience When Business Meets Design” by Brian Solis.

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“X: The Experience When Business Meets Design” by Brian Solis is a compelling exploration of the intersection between business and design, offering a fresh perspective on how companies can thrive in the experience-driven economy. Solis, a digital anthropologist and futurist, delivers a thought-provoking guide that challenges conventional thinking and underscores the importance of designing meaningful and memorable experiences for customers.

The book takes the reader on a journey through the evolution of business, emphasizing the pivotal role that customer experience plays in today’s competitive landscape. Solis contends that businesses must move beyond traditional product-centric approaches and embrace a mindset that prioritizes the holistic experience of their customers.

With engaging narratives, case studies, and actionable insights, Solis demonstrates the transformative power of intentional design in creating emotional connections with customers. He argues that successful companies are those that understand the significance of every touchpoint in the customer journey, from initial awareness to post-purchase engagement.

One of the strengths of “X” lies in Solis’s ability to demystify complex concepts, making them accessible to a broad audience. Whether you’re a business leader, marketer, or entrepreneur, the book provides valuable strategies and frameworks for aligning business goals with a customer-centric design philosophy.

In a world where consumers increasingly seek authentic and meaningful interactions with brands, “X” serves as a guide for businesses looking to differentiate themselves through exceptional experiences. Solis challenges readers to reevaluate their strategies, encouraging a shift from a transactional mindset to one centered on building lasting relationships.

In conclusion, “X: The Experience When Business Meets Design” is a thought-provoking and practical resource for anyone passionate about creating memorable and impactful customer experiences. Solis’s insights inspire a paradigm shift, urging businesses to not only meet but exceed customer expectations through intentional and innovative design.

Buy it here.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email bespoke@wearelikeminds.com