You Can’t Make Money From a Dead Planet: The Sustainable Method for Driving Profits.

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In “You Can’t Make Money From a Dead Planet: The Sustainable Method for Driving Profits,” Mark Shayler takes readers on a thought-provoking journey through the intersection of business and sustainability. This book challenges the conventional notion that profit and environmental responsibility are at odds, demonstrating that they can be mutually beneficial.

Shayler’s work provides a comprehensive guide for business leaders, entrepreneurs, and anyone interested in achieving financial success while contributing to a healthier planet.

Part 1: The Profitable Paradox of Sustainability

Shayler starts by addressing the common misconception that environmental sustainability hampers profitability. He presents compelling evidence from leading companies across industries that have not only embraced sustainability but have also thrived economically. By highlighting real-world success stories, Shayler sets the stage for a paradigm shift in how businesses view sustainability.

Part 2: The Sustainable Business Framework

In this section, Shayler outlines a strategic framework for incorporating sustainability into business operations. He introduces the three pillars of sustainability: economic, environmental, and social, emphasizing that these dimensions are interdependent. Shayler advocates for a holistic approach that considers all three aspects to drive long-term success. He provides practical tools and insights on how to implement this framework within an organization, from setting sustainability goals to measuring progress.

Part 3: Profitable Sustainability Strategies

Shayler delves into specific strategies that businesses can adopt to align with sustainable practices while maximizing profits. He explores various aspects, including supply chain optimization, energy efficiency, waste reduction, and product innovation. By illustrating how these strategies have benefitted renowned companies, he inspires readers to take immediate action within their organizations.

Part 4: Embracing Sustainable Leadership

The author emphasizes the role of leadership in driving sustainability initiatives. He profiles CEOs and business leaders who have made sustainability a core part of their vision and highlights the benefits they’ve reaped, such as enhanced brand reputation, increased customer loyalty, and access to new markets. Shayler guides how aspiring leaders can build a culture of sustainability within their organizations, fostering a sense of purpose among employees and stakeholders.

Part 5: The Future of Profitable Sustainability

In the final section, Shayler offers a forward-looking perspective on the future of sustainable business. He explores emerging trends such as circular economy principles, regenerative agriculture, and the role of technology in sustainability. Shayler argues that the businesses of tomorrow will not only prioritize profit but also take active measures to restore the planet and address social inequalities.

Throughout the book, Shayler’s writing is enriched with case studies, data-driven insights, and practical tips. He highlights how companies like Patagonia, Unilever, and Tesla have successfully integrated sustainability into their core strategies and achieved both financial prosperity and environmental stewardship.

“You Can’t Make Money From a Dead Planet” is a compelling and timely read that challenges the status quo of business-as-usual. Mark Shayler’s well-researched and accessible narrative demonstrates that sustainability is not just a moral imperative but also a lucrative business strategy.

The book empowers readers to embrace a new mindset, one that recognizes that profit and environmental responsibility can coexist harmoniously. Shayler’s call to action encourages individuals and organizations to take the necessary steps to ensure a sustainable and profitable future for themselves and the planet.

In an era marked by growing environmental concerns and heightened social consciousness, “You Can’t Make Money From a Dead Planet” provides a roadmap for businesses to thrive by becoming agents of positive change. Mark Shayler’s vision of a sustainable future, where profitability and planetary health are intertwined, is both inspiring and achievable, making this book a must-read for anyone seeking to navigate the evolving landscape of sustainable business.

Buy it here.

About the author

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Like Minds is a global thought leadership platform delivering world class events on business development, knowledge and insight aimed at entrepreneurs and business leaders to engage, stimulate and empower them to become global businesses of the future. We also offer a bespoke service for corporate clients and training programmes under the Like Minds U brand. For more information please email