“Zombie Loyalists: Using Great Service to Create Rabid Fans” by Peter Shankman.

“Zombie Loyalists” by Peter Shankman is a lively and insightful exploration of the power of exceptional customer service in creating devoted fans for businesses. Shankman’s engaging writing style, peppered with humour and real-life anecdotes, makes this book an enjoyable and accessible read for anyone interested in cultivating customer loyalty.

The central thesis of the book revolves around the concept of “Zombie Loyalists,” customers who are not just satisfied but are so impressed by a company’s service that they become enthusiastic advocates. Shankman argues that in today’s hyper-connected world, where word-of-mouth travels at the speed of social media, creating Zombie Loyalists is not just a bonus but a strategic necessity.

The author draws upon his own experiences and case studies from various industries to illustrate how small, unexpected acts of kindness and exceptional service can turn ordinary customers into vocal promoters. Shankman’s storytelling keeps the reader engaged, and his examples range from small local businesses to global corporations, making the principles applicable to businesses of all sizes.

One of the strengths of the book is Shankman’s emphasis on the genuine and personal nature of customer service. He advocates for authenticity and going above and beyond customers’ expectations, arguing that building relationships is more impactful than one-off transactions. The book also provides practical tips and actionable advice for businesses to implement customer-centric strategies.

However, some readers may find that the book could benefit from a more structured approach, as the narrative occasionally meanders. Additionally, while the emphasis on customer service is crucial, a deeper exploration of the role of product quality and innovation in sustaining customer loyalty would add further depth to the discussion.

Zombie Loyalists” is a refreshing take on customer service, offering valuable insights into the art of creating passionate advocates for a brand. Peter Shankman’s engaging storytelling and practical advice make it a worthwhile read for business leaders looking to stand out in a competitive market by fostering genuine connections with their customers. While not without minor flaws, the book effectively underscores the importance of exceptional service in turning customers into enthusiastic, zombie-like fans.

Buy it here.