Innovative Marketing Strategies to Skyrocket Your Business Growth.

To skyrocket business growth, you need to utilise forward-thinking strategies to increase visibility, create brand loyalty, and improve sales. With an abundance of competition in the marketplace today, it can seem overwhelming to try to do it all. The good thing is, you do not need to do everything – only the right things to get noticed. Incorporate these marketing strategies today and see what happens tomorrow.

Photo by RDNE Stock project

Customise Your Packaging for Recognisability

Boxes and packaging do not need to be just practical. They can become powerful marketing tools. Get custom boxes to help create a memorable unboxing experience for your customers. These boxes are a vehicle to leave a lasting impression on your target audience.

Add branded tissue paper and stickers to finish the effect. Even if your customer opens the most utilitarian product, as long as the packaging is interesting and has a certain appeal, the experience will be instantly elevated. On top of that, having your logo and company name imprinted on the delivery box and wrapping serves to further imprint your brand in consumers’ minds. They will begin to associate it with good things to create a positive effect.

Consider adding a small card tucked inside each box expressing your sincere appreciation for their purchase. Add a coupon code for a discount on a future purchase, a QR code inviting the consumer to post or share their product experience, or list ways they can reuse the delivery box. With the latter, the box and your brand will live on in people’s homes to manage wayward office supplies, photos, etc. and maintain visibility in their daily lives.

Redesign Your Website for Maximum Effect

When you started your business, your website may have been perfect for the time and available programs and technology, as well as consumer expectations. Undoubtedly, with the fast-paced advancements available today, your website is outdated and in dire need of an update.

Give the company website a refresh to enhance the customer experience and stay ahead of the competition. Consumers who land on your site do not want to keep scrolling left or right, or up or down, to find buttons or information. They want to be greeted with an experience – one that is high on visual clarity and easy to navigate. If not, they will leave for something better and do so quickly with no intention of returning.

Update your website while maximising content through strategic SEO. Create high-quality visuals that enhance instead of overtake the information and shopping experience. Users want to be delighted and find what they need without extra effort.

That is what makes a great website. Watch this video to learn tips on how a website can go from good to great.

Maximising Your Company’s Online Presence

Augment your company’s online visibility through the use of SEO, as noted above, it is a strategy you want to incorporate into your website as well as social media posts. Any mention of your company in the online world should include high-value SEO to ensure your website and content are on the first page of a web search query.

Beyond optimising keywords, what you write and produce matters. Create impactful content to engage users while establishing your company as a go-to source for articles and information relating to your business vertical. Use these strategies to show the world what your company is all about and what your products can do for them.

• Generate how-to and instruction guides for your products. 
• Write content that positions you, your team, and your company as thought leaders in your industry.
• Show your products in the real world by partnering with real people to create videos on various social media platforms.
• Collaborate with other high-profile companies to make new or co-branded products.
• Engage with influencers to reach a broader market.
• Create content for social media platforms that engages users and builds interest.

Actively Respond on Social Media

Marketing on social media involves more than posting exciting content. It means paying attention to likes, mentions, tags, and all of the comments posted online. It is also not a part-time position. In this world of chronically online consumers, you need someone within your company who is dedicated to social media. This might be the same person who creates content and calendars for posting. The point is, you need to ensure your company is attentive to and aware of the public’s opinion of your brand.

To that end, be very active in reading and addressing anything online that connects to your company. When a user posts a photo of your product with a glowing review, you should respond with appreciation. If someone is frustrated regarding their experience with your company’s customer service, address them respectfully online and offer to rectify or pursue the matter as appropriate. By engaging comments, your company’s visibility will grow, and the buying public will see that you and your team care, which, in turn, elevates your brand reputation.

Leverage Data-Driven Decision Making

Making decisions in business is not always easy, as you likely know. You want to do the best for your company, and you have a vision of the future. Unfortunately, your decisions can sometimes become cloudy and guided by emotion and aspirational dreams instead of data. 

Apply data-driven options to your decision-making process. Through the power of artificial intelligence and data-gathering analytics, you can make informed choices for the benefit of the company, both now and in the future, through these strategies.

• Use data to track the effectiveness of marketing campaigns, optimise performance strategies, and identify current trends while looking for emerging ones.
• Utilise the power of AI to create personalised email campaigns. AI is an effective time saver in the tedious task of lead scoring.
• Lean into voice search optimisation through tools such as digital personal assistants like Siri, Google Assistant, and Alexa.

Photo by Nataliya Vaitkevich

Use these essential marketing tips to boost your business sales today. Packaging and custom boxes can elevate your brand image and attract more customers. Stand out from competitors with a professionally redesigned website that will catch consumers’ eyes and keep them there.