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Article: Does a Cool Brand Need a Social Purpose?

As part of an exciting new project we’re undertaking – a book exploring the theme ‘Beyond Customer Centric’ – I’ve been interviewing several thought leaders. I recently caught ...
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Blog: Robert Bean – On Branding.

Graham Stewart reports on the Like Minds Branding Breakfast with Robert Bean. The fourth Like Minds Business Breakfast on April 23rd became the Branding Breakfast in the hands of guest speaker Robert Bean. ...
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Interview: Robert Bean – On Branding.

About this Interview. Robert has worked in a number of London’s leading advertising agencies, including DDB, Lowe Howard-Spink, and WCRS, where he ran the BMW account. He then ...
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