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Our Guest on Episode 12 of Business Breakfast TV is author and transformation coach, Marcus Kirsch.
Marcus helps organisations to de-risk transformation projects, team processes and services on a local or portfolio and C-level. Similar to climate change and a whole host of other interrelated challenges in society, pandemics are great examples of “wicked problems”. They fit this description because there is no collectively right or wrong solution to the problem.
With COVID, it is not possible to outline an “optimum solution”. Instead, we must decide what we value and then assess how we might best weigh up specific risks and benefits against one another. The same challenge has been growing in business, undetected.
We didn’t just miss a digital revolution; we missed a problem evolution. The connected market embodies ‘wicked problems’. Digital transformations are prone to failure because these types of problems aren’t understood.
Organisations still think they are just feeding Henry Ford’s proverbial faster horse. Yet, cars don’t run on water. In my talk, I will walk you through the three aspects that make your organisation aware and able to detect wicked problems internally and externally before they hit you.
