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Photo by cottonbro studio
When selling food, there are certain unique marketing tricks to consider. This post delves into five marketing tips that are certain to make customers hungry for your product.
Hire a professional to take mouthwatering photos
Providing images of your food online, on posters or in menus can help to boost sales by 10%. Our sense of hunger is triggered by visuals of food. Of course, these visuals need to make your food look appealing. Many business owners make the mistake of taking their own photos – poor lighting or the wrong angle can quickly make the tastiest food look grim. Consider hiring a professional photographer to take pictures of your food. They will be able to find the best lighting and best angles to really get people’s mouths watering.
Think carefully about your brand color
When it comes to product packaging or restaurant signage, think carefully about the colors you use. Certain colors carry connotations: black is often associated with luxury food products, yellow is associated with fast food, and green is often associated with organic and healthy food. Red is the most popular color used to advertise food as studies show that it psychologically triggers our sense of hunger. Studies meanwhile find that blue has the adverse effect (possibly because there aren’t many blue foods).
Develop a unique eye-catching logo
Logos are important to consider on food packaging – a strong logo can help a food product stand out on the shelf and also make it memorable. When it comes to restaurants, a strong logo can also make signage stand out. For budget food options, try to adopt a simple and minimal logo. If you’re selling a luxury food product or advertising a high end restaurant, you may want to consider a more sophisticated logo using serif fonts or luxury imagery. The key to success is to make your logo unique. Check out your competitors and make sure that your logo isn’t too similar.
Connect with online influencers
Online influencers are internet celebrities who have a large following. They include social media stars, famous Youtubers and successful bloggers. A positive review or recommendation on their platform can have a huge impact on the sales success of a food product or service. There are influencer marketplaces where you can connect to influencers willing to sponsor food companies. Try to find an influencer who you think is relevant to your customer base.
Hand out free samples at events
The best way to get people to buy your food product is to let them taste it. Food fairs can be a great opportunity to let people taste your food via samples. Yes, you will be giving away food for free – but providing samples are small enough, you can still make a huge profit by bringing in more sales than you otherwise would do. Events aren’t the only occasion for handing out samples at. In fact, if you own a restaurant, you can hand out samples to passers-by or customers whenever you feel like.
