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Attracting new customers is often an uphill battle, and it is becoming harder and harder to distinguish yourself in today’s increasingly technologically oriented world. You don’t have to be told that people nowadays can purchase almost anything online, from books to electronics, clothing, and even groceries.
People aren’t going to physical shops because it’s easier to shop online. People don’t stand in the checkout line because it’s better than clicking on the little online “checkout” button, they go for the experience. And to distinguish yourself from other stores nearby or competitors, you need to make your store more enticing.
Photo by Quang Nguyen Vinh
Increase your curb appeal
The way your store looks on the outside is just as important as what you’re selling. For those that don’t know what you sell, you need to create a window display that’s going to attract people closer, with the intention of them browsing your store and buying something.
Display your most impressive products, sales you’re currently running, and use lighting and ambience to bring people closer for a look at your window. Look at inspiration for window displays in stores for some ideas on what you could do. Get commercial concrete repair for cracks or holes, and make sure the exterior of your store is clean by giving it a good jet wash.
Attention to small detail
Small details make the world of difference, and the same applies to your store. You want to come across as professional, trustworthy, and ultimately, proud of what you’re selling. Add small details such as door mats with your company logo printed, and banners and posted with deals, ways to get money off, and even a loyalty scheme. These small details will make a world of difference not only to new customers, but for ensuring those customers return in the future.
Create live product displays
Wherever possible, set up live product displays to show off your goods. Allowing people to “try before they buy” is a great way of pushing the sale along further. For example, if you’re selling a HDMI switcher, show off exactly how it works to potential customers.
Having a trained technician to show off your products will also give customers the chance to ask questions about installation or warranty before buying, which leads to customer satisfaction. Not only that, product displays are a great eye-catching technique to bring more customers in.
Host in-store workshops
Leading on from the last point, if you’re selling products that require a certain level of knowledge to use, you may choose to host in-store workshops for people to attend. This is a great method for not only attracting more people in, but improving the overall look and feel of your store. Welcoming people shows professionalism and a friendly atmosphere all in one.
Maintain a friendly atmosphere
Finally, your main goal is to bring customers back time and time again, so ensuring your store always has a friendly atmosphere is essential. Hang welcome signs, put out signs in the street leading people to your store, and make sure all staff members greet customers with a smile.
