Rebeca Guzman Vidal is Associate Director at CBRE, Central London Retail Agency. Shot at the rooftop Radio Bar at ME London she talks about brand positioning in the luxury market in London, New York, and Paris.
She discusses the relationship between online and offline retail and how brands can no longer ignore e-commerce or treat them as separate from their overall retail strategy. Integration is the way forward giving the consumer a better overall retail experience and how brands are starting to create luxury hubs in the major fashion cities of Milan, London, New York, and Paris.