As a global coach, trainer and speaker, Katherine works to increase leadership ability through installing an understanding of powerful, motivational communication skills. ...
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Books & Resources
Where do you currently go to predict the future? Trend reports, events, conferences, labs, brainstorming away days, certain trusted writers, bloggers and Influencers? Are you finding that these ...
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Comments Off on Why Propellers Are Possibly Your New Influencers.
The Exeter 2018 Ideas Festival sponsorship options are available to download here. ...
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When putting together a referral programme, there are 3 key elements which need to be considered to ensure success. We call these ”the 3 P’s” of referral. This ...
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Comments Off on Report: Guide to the Psychology of Referral.
This guide distills the learnings from over 700 A/B tests. We highlight 7 experiments to get you thinking about your own refer-a-friend test plan. How to engage your customers to ...
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Comments Off on Report: Experimenting With Your Referral Programme.
It's the most wonderful e-commerce time of year: Q4 is make or break for most ecommercebrands, as shoppers take to the internet, credit cards at the ready, prepared ...
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Comments Off on Reports: Jingle sells: holiday marketing for e-commerce.
There’s no more crucial period in the e-commerce calendar than Q4 when major holidays such as Halloween and Christmas collide with discount days like Black Friday. Consumers will ...
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SEARCH IS GETTING SMARTER. Over the past few years, we’ve seen a dramatic shift in the way consumers seek out information: from desktop, to mobile, to voice search. ...
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Comments Off on Report: The Consumer Impact of Incorrect Information.
The decision to rebrand is one of the biggest a marketer can make. After all, you’re not just changing a name or a logo — you’re changing the ...
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Comments Off on Report: To Refresh or Rebrand: That is the Question.
