WIRED Publisher Rupert Turnbull shares how to tell stories in the 21st century through a story of his own.
Rupert is a publisher of the UK edition of WIRED magazine, which won the 2009 Launch of the Year at the British Society of Magazine Awards.
He started his career in advertising working for Leo Burnett as a media strategist, where he worked on blue-chip accounts like McDonald’s, Mercedes, Procter& Gamble, and United Biscuits.
He moved over to the magazine industry in 1998 when he joined Hello! as an advertising account manager. He has been in magazines ever since and worked on a number of titles including Men’s Health, Condé Nast Traveller, House & Garden, and GQ. He currently sits on the board of the Periodical Publisher Association who makes key decisions on the issues that affect the future of the magazine industry.
Throughout his magazine career, Rupert has been instrumental in moving the magazine brand beyond print and paper into the digital space, events, and a host of other brand extensions.
At Men’s Health, he launched a website and started the Cover Model of The Year Awards, at House & Garden he was instrumental in the continued success of the House & Garden Fair and the Spirit of Christmas show, at GQ he had a guiding hand in the Men of The Year awards and more latterly he has published Wired on the iPad and is working on live events, podcast and webcasts.