Delphine Remy-Boutang is WW Digital, Social Media Marketing Manager at IBM. She joined IBM 11 years ago and is based in London. Prior to her current role, she held a number of positions within IBM communications, marketing and Sales. Before joining IBM, she worked at EURO RSCG (ADSA) and Alain Carre in Paris where she was responsible of Public, Press Relations.
In her current role, she leads efforts in moving IBM Software Group marketing into online and social media marketing, focused on driving innovative marketing capabilities via the web, driving digital influence strategy and execution across the Geographies. She is a frequent speaker at seminars, internal IBM conferences on the subject of social media marketing and its effective use. She was the Co-Chair of IBM Social Media Marketing Summit 2010 in New York City. She has also been interviewed numerously on the subject of Social Business recently by BtoB Magazine USA: The Social Life or by Petit Web: “IBM voit du social partout” or again for VAD e-Commerce on how IBM humanize the web.
She was invited recently as guest blogger on France Television blog (France TV is the French public national television broadcaster) to share ideas on Social Media guidelines and help France Televisions to build their own social media guidelines.