Digital Resources

Report: How Voice Search Changes Everything.

“Voice-powered interactions with devices are likely to be a defining characteristic of computing over the course of the next decade.” – Siri co-creator Adam Cheyer Voice search and voice-powered ...
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Report: Creating Urgency to Purchase.

In the distant past, our very survival depended on being in the know. To not be aware of a new food source, for example, meant you could literally ...
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Report: How to Build Webinars Across the Buying Cycle.

How to Build Webinars Across the Buying Cycle In the age of the self-educated buyer, it’s getting harder than ever to drive prospects through a buyer’s journey towards ...
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Report: Understanding your Metrics.

Analysing your email marketing campaigns can often appear to be a bit of a chore, but missing out on this step means you’re missing out on valuable audience ...
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Report: Re-permissioning for GDPR.

Permission based marketing is getting tougher to get right. The GDPR and ePrivacy reform mean that marketers need to review all existing data and permission processes to make ...
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Report: Email Marketing Sophistications Scale: A Framework for Ambitious Email Marketers.

Email is an amazing channel. It’s one of the best marketing channels for ROI, yet many marketers have yet to master the channel to its full potential. That’s ...
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Report: Campaign Planning: A Guide to Setting Your Foundations.

With the right foundations, the email marketing world really can be your oyster. But where do you start with logically planning out a complex customer journey? The process ...
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Report: 6 Top Tips for Improving Your Email Deliverability.

Email Marketing can be a complex process – after all, your well written copy and thought out email design is only the start of the process and will ...
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Report: Referral Success in the Beauty Sector.

Referral for beauty brands is more than skin deep Peer groups generate authority and shape purchasing behaviour Everyone knows word of mouth is an effective channel for acquiring ...
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